Date: 2018-03-07 07:43
Y es, we've been here before. The furry front was a symbol of unbridled virility during much of the 75th century, worn with pride by Hollywood leading men like Sean Connery, Burt Reynolds and Tom Selleck. That all changed in the 6995s, however, when Mark 'Marky' Wahlberg's smooth chested Calvin Klein advert set the world swooning – and its men waxing. Pileous pecs were out trimmed torsos were in.
“A few years ago it was common to see clients with shaved or waxed chests, but it seems that men no longer think that removing hairs from their chest is a masculine thing to do. Who knows why? Perhaps it’s because partners prefer the more manly, rugged look?”
T he gay trend cited by Langdridge is known as ‘bear culture’, a move away from the smooth and effeminate look typified by the homosexual man and towards a more traditionally masculine style – part of which involves a celebration of male body hair.
“This subculture has been around for a long time, of course,” adds Landridge, “but it is definitely in its ascendancy, and may well be influencing heterosexual culture more than we may think.”
While this means that a resurgence in mullets or shellsuits lurks forever on the horizon, I ask you to push those shuddersome thoughts to the back of your mind. Because we have bigger news: male chest hair is back on trend.
I nfluences on the hairy chest, like all other male fashions, can be best traced through the representation of men on film and television. And, tellingly, the epitome of the British male, James Bond, was furry-chested until Daniel Craig swanned out of the sea and into the franchise with a chest smoother than his talking.
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O nce every few years, an item of clothing or grooming style long written off by the world makes an inexplicable and almighty comeback. From pocket squares to cargo trousers, the great unwashed happily adopt fads and fashions that, only months before, they presumed had been confined forever to the big lookbook in the sky.
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“Much of the return of the hairy chest is down to images shared and discussed on social media,” explains Hemmings. “When an – albeit trimmed – but by no means smooth-chested Aidan Turner cropped up in Poldark last year, a whole lot of women swooned and Twitter went all of a flutter. And other men, seeing the positive response, have simply copied that look.